The Interesting History of the Internet and Email
The Internet is increasingly becoming an essential part of society. We use it for entertainment, commerce, education, socializing — the list goes on and on. But have you ever given thought to how the Internet works, and how it came to be? More specifically, how did “e-mail” in all its usefulness, become such a standard part of our day to day communication, and such a useful tool for getting information to the masses?
Email Marketing with Facebook Timeline
At the end of March, Facebook automatically switched brand pages to the Timeline version. Marketers now have a new tool to feature their product – by easily presenting its chronological history. This is an asset for showcasing culture and brand as current Facebook users receive a close-up look of the company. The Timeline brand page certainly presents a new opportunity for resourceful email marketers to increase subscribers and to gain an engagement channel. Continue Reading
What List Cleaning can do to Your Email Campaigns
As an email marketer, you would expect your subscriber list to increase, especially if your business is prospering. Imagine: the company culture is resonant within the building walls, employees are working to their full potential, and record-breaking profits appear in the financial statements. The last thing you want to think about is cutting down your email contact list. However, this is a necessary step to be a successful and reputable email marketer; in fact, it should be a regular practice for your company. Continue Reading
Transactional Emails: Welcome and Thank You
The transactional email plays a vital role in retaining customer loyalty. Since they are expected after a recent purchase or any event-based transactions, the high relevance and personalization of the email is anticipated. Consider the transactional email as another avenue to improve your relationship with your mailing list and to show them they are valued customers. Continue Reading
The Subject Line: What’s in it for me?
First impressions are lasting impressions. We’ve all gone to job interviews where the main focus is on how you’re dressed, your body language, and your demeanour. The interviewer initially takes a quick glance to form an opinion based on what they see within the first 7 seconds of meeting you. It’s nearly impossible to reverse or undo a first impression so every new encounter should be taken seriously, for it sets the tone of the relationship that follows.
The Value of Quality Content
Whether you’re sending online marketing campaigns, writing a blog, or developing a groundbreaking website, you should be familiar with the phrase: “Content is King”. A well-designed template can establish that initial credibility, when the recipient decides whether it is worth their effort to actually read the email. But if those first few words do not provide the utility the reader is looking for, the email has a chance of being Continue Reading
Establishing a Branding Strategy into your Email Campaign
Branding your email is definitely a major step in audience engagement. In fact, it should be the first step in designing the campaign template. A properly branded email will impact the reader’s presumptions about the purpose and strength of the content. When the message reaches the Continue Reading
Campaign Manager’s Getting Started Wizard
If you are a first time user of Campaign Manager, you can get your campaign started in just a few easy steps. The Getting Started wizard will walk you through the initial process of setting up a campaign with ease; the simplicity makes it possible to market your product and service in a matter of minutes! Continue Reading
