Canada’s Anti-Spam Law Coming Into Effect July

CASL

Sunday, January 5th, 2014

:: Announcements

Announced by the Canadian Minister of Industry, James Moore, Canada’s Anti-Spam Legislation (CASL) will come into effect July 1st, 2014. Originally passed in December 2010, Bill C-28 will regulate all forms of commercial electronic messaging including email and text messages; CASL provides a framework for protecting electronic commerce in Canada. Continue Reading

How Will Gmail Tabs Affect Your Emails?

Gmail

Monday, September 16th, 2013

:: Tips & Tricks

On May 29, Google announced a new, simple way to organize your inbox and “put you back in control” — the new inbox groups your mail into categories which appear as different tabs:

  • Primary (messages from friends/family and other messages that don’t appear in other tabs)
  • Promotions (deals, offers and other promotional messages)
  • Social (messages from social networks, media-sharing sites, gaming platforms, etc.)
  • Updates (notifications such as confirmations, receipts, bills and statements)
  • Forums (messages from online groups, discussion boards and mailing lists)
  • Continue Reading

    The Continuous Fight for Legitimate Emails

    Email

    Thursday, March 21st, 2013

    :: Announcements

    Dear Friends,

    You may remember a time, years back (perhaps circa 2008), when 90% of the emails in your Inbox were spam and only about 10% of them were legitimate emails from the office or friends and family. I also remember having to create two separate email addresses during that time – one personal address that I would share with friends and family, and another address specifically to sign-up for e-newsletter and e-bill subscriptions. Interestingly enough, I’ve had both email addresses since 2008, and I must admit – I am pleasantly surprised at how little spam I receive. I expected my second email, designated for e-newsletters and e-bills, to fill up relatively quickly with emails I did not explicitly sign-up for. However, that has not been the case. So what has impacted this decrease of spam communication in the last four years? Continue Reading

    Overview of Canada’s CASL

    CASL

    Thursday, March 21st, 2013

    :: Announcements

    Canada’s Anti-Spam Legislation (CASL) was passed in December of 2010, and will come into force once it is approved by the Governor General – while the date is pending, the new expected date of enforcement is early 2014. This legislation is meant to regulate all forms of commercial electronic messaging including, email and text messages. CASL provides a framework for protecting electronic commerce in Canada. Continue Reading

    Lesson 7: Subscription Forms

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    Wednesday, January 9th, 2013

    :: Best Practices

    Simply insert the subscription form code into your website code and Facebook page so visitors to both pages can easily subscribe to your list by filling in the form. This way, you take advantage of your website and Facebook page traffic by adding them to your mailing list.

    Enable the growth of your contact lists and allow your conversion rates to reach the sky!

    Continue Reading

    Lesson 6: Segmenting Lists

    60f7

    Wednesday, January 9th, 2013

    :: Best Practices

    Creating segments helps ensure your messages are relevant and valuabe to your subscribers.

    Segmentation can be accomplished by creating groups that are relevant to your marketing goals. Segments or groups can be based on: preferences, interests, location, company, industry, and any custom fields you choose to input in your subscriber list.

    The better you get to know your subscribers through their online activity and behaviours, the more relevant information you will be able to offer – not only will this help you to become a successful email marketer, but you will develop stronger relationships with your subscribers.
    Continue Reading

    Lesson 5: Reports and Statistics

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    Wednesday, January 9th, 2013

    :: Best Practices

    You have successfully sent out your first email campaign, and now it’s time to start understanding the usefulness of tracking campaign performance and subscriber activity!

    Campaign Manager gathers statistics at the account level, compiled in one central location which we like to call, Dashboard. You are able to view your latest campaign activity and account performance over time such as: the number of emails sent, opened, clicked-through, and bounced, as well as your current account usage and limit.

    Continue Reading

    Lesson 4: Testing and Sending

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    Wednesday, January 9th, 2013

    :: Best Practices

    A/B Split campaigns test various aspects of a campaign. You can test your content, sender name/email as well as subject line. Just choose the percentage of the list you wish to test version A and B of your campaign. Then pick how long you wish to wait before seeing the results (we suggest 6 hours), and Campaign Manager will automatically send the winning version to the remainder of your subscriber list.

    It’s that simple!

    Continue Reading

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