The Continuous Fight for Legitimate Emails
Thursday, March 21st, 2013
Dear Friends,
You may remember a time, years back (perhaps circa 2008), when 90% of the emails in your Inbox were spam and only about 10% of them were legitimate emails from the office or friends and family. I also remember having to create two separate email addresses during that time – one personal address that I would share with friends and family, and another address specifically to sign-up for e-newsletter and e-bill subscriptions. Interestingly enough, I’ve had both email addresses since 2008, and I must admit – I am pleasantly surprised at how little spam I receive. I expected my second email, designated for e-newsletters and e-bills, to fill up relatively quickly with emails I did not explicitly sign-up for. However, that has not been the case. So what has impacted this decrease of spam communication in the last four years? Continue Reading
Overview of Canada’s CASL
Thursday, March 21st, 2013
Canada’s Anti-Spam Legislation (CASL) was passed in December of 2010, and will come into force once it is approved by the Governor General – while the date is pending, the new expected date of enforcement is early 2014. This legislation is meant to regulate all forms of commercial electronic messaging including, email and text messages. CASL provides a framework for protecting electronic commerce in Canada. Continue Reading
Lesson 7: Subscription Forms
Wednesday, January 9th, 2013
:: Best Practices, Tips & Tricks
Simply insert the subscription form code into your website code and Facebook page so visitors to both pages can easily subscribe to your list by filling in the form. This way, you take advantage of your website and Facebook page traffic by adding them to your mailing list.
Enable the growth of your contact lists and allow your conversion rates to reach the sky!
Lesson 6: Segmenting Lists
Wednesday, January 9th, 2013
:: Best Practices, Tips & Tricks
Creating segments helps ensure your messages are relevant and valuabe to your subscribers.
Segmentation can be accomplished by creating groups that are relevant to your marketing goals. Segments or groups can be based on: preferences, interests, location, company, industry, and any custom fields you choose to input in your subscriber list.
The better you get to know your subscribers through their online activity and behaviours, the more relevant information you will be able to offer – not only will this help you to become a successful email marketer, but you will develop stronger relationships with your subscribers.
Continue Reading
Lesson 5: Reports and Statistics
Wednesday, January 9th, 2013
:: Best Practices, Tips & Tricks
You have successfully sent out your first email campaign, and now it’s time to start understanding the usefulness of tracking campaign performance and subscriber activity!
Campaign Manager gathers statistics at the account level, compiled in one central location which we like to call, Dashboard. You are able to view your latest campaign activity and account performance over time such as: the number of emails sent, opened, clicked-through, and bounced, as well as your current account usage and limit.
Lesson 4: Testing and Sending
Wednesday, January 9th, 2013
:: Best Practices, Tips & Tricks
A/B Split campaigns test various aspects of a campaign. You can test your content, sender name/email as well as subject line. Just choose the percentage of the list you wish to test version A and B of your campaign. Then pick how long you wish to wait before seeing the results (we suggest 6 hours), and Campaign Manager will automatically send the winning version to the remainder of your subscriber list.
It’s that simple!
Lesson 3: Email Creation
Wednesday, January 9th, 2013
:: Best Practices, Tips & Tricks
If you aren’t an expert designer or a skilled coder, don’t sweat it! With the help of Campaign Manager’s easy-edit templates, your campaigns will look as if they are professionally designed (and you can take all the credit).
Customize each campaign to complement your fresh content by branding your messages and incorporating your personality through:
Continue Reading
Lesson 2: Campaign Types
Wednesday, January 9th, 2013
:: Best Practices, Tips & Tricks
As your contact lists grow and evolve, your marketing needs and the needs of your recipients change. Choosing the most appropriate campaign to best suit the nature of your messages is important. Read below for a description of different types of campaigns.
