Make Your Campaigns Click Friendly

Yes Button

Friday, August 29th, 2014

:: Announcements

You are reviewing your recently delivered campaigns and you notice that campaigns are making it into the inbox and the open rates are consistent…but the click rates are lower than it should be.

Does that sound familiar to you? Continue Reading

Photos vs. Text: How to Keep a Balance in Your Campaign


Friday, August 15th, 2014

:: Tips & Tricks

Images are ubiquitous in newsletters today. Moreover, a lot of emails in this day in age seems to feature one large image, to the detriment of text and words.

However, using only one BIG image with little or no words is a spammer favourite – so this might increase your chance of being flagged as a spam email or sent to the junk folder to your contacts. Continue Reading

From Address: is it okay to change it?


Friday, August 1st, 2014

:: Best Practices

“Is it okay to change my from address?” is a question we receive from time to time. We are more than happy to answer it because the truth is…there is many out there that never ask. Most of them go ahead and change it without even considering consequences, so I hope this post reaches some of those people.

The direct answer to this question is a YES, but there are actions you need to do a certain way in order to avoid problems. Continue Reading

Canada’s Anti-Spam Law Coming Into Effect July


Sunday, January 5th, 2014

:: Announcements

Announced by the Canadian Minister of Industry, James Moore, Canada’s Anti-Spam Legislation (CASL) will come into effect July 1st, 2014. Originally passed in December 2010, Bill C-28 will regulate all forms of commercial electronic messaging including email and text messages; CASL provides a framework for protecting electronic commerce in Canada. Continue Reading

How Will Gmail Tabs Affect Your Emails?


Monday, September 16th, 2013

:: Tips & Tricks

On May 29, Google announced a new, simple way to organize your inbox and “put you back in control” — the new inbox groups your mail into categories which appear as different tabs:

  • Primary (messages from friends/family and other messages that don’t appear in other tabs)
  • Promotions (deals, offers and other promotional messages)
  • Social (messages from social networks, media-sharing sites, gaming platforms, etc.)
  • Updates (notifications such as confirmations, receipts, bills and statements)
  • Forums (messages from online groups, discussion boards and mailing lists)
  • Continue Reading

    The Continuous Fight for Legitimate Emails


    Thursday, March 21st, 2013

    :: Announcements

    Dear Friends,

    You may remember a time, years back (perhaps circa 2008), when 90% of the emails in your Inbox were spam and only about 10% of them were legitimate emails from the office or friends and family. I also remember having to create two separate email addresses during that time – one personal address that I would share with friends and family, and another address specifically to sign-up for e-newsletter and e-bill subscriptions. Interestingly enough, I’ve had both email addresses since 2008, and I must admit – I am pleasantly surprised at how little spam I receive. I expected my second email, designated for e-newsletters and e-bills, to fill up relatively quickly with emails I did not explicitly sign-up for. However, that has not been the case. So what has impacted this decrease of spam communication in the last four years? Continue Reading

    Overview of Canada’s CASL


    Thursday, March 21st, 2013

    :: Announcements

    Canada’s Anti-Spam Legislation (CASL) was passed in December of 2010, and will come into force once it is approved by the Governor General – while the date is pending, the new expected date of enforcement is early 2014. This legislation is meant to regulate all forms of commercial electronic messaging including, email and text messages. CASL provides a framework for protecting electronic commerce in Canada. Continue Reading

    Lesson 7: Subscription Forms


    Wednesday, January 9th, 2013

    :: Best Practices

    Simply insert the subscription form code into your website code and Facebook page so visitors to both pages can easily subscribe to your list by filling in the form. This way, you take advantage of your website and Facebook page traffic by adding them to your mailing list.

    Enable the growth of your contact lists and allow your conversion rates to reach the sky!

    Continue Reading

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