Canada’s Anti-Spam Law Coming Into Effect July 1, 2014

CASL

Sunday, January 5th, 2014

:: Announcements

Announced by the Canadian Minister of Industry, James Moore, Canada’s Anti-Spam Legislation (CASL) will come into effect July 1st, 2014. Originally passed in December 2010, Bill C-28 will regulate all forms of commercial electronic messaging including email and text messages; CASL provides a framework for protecting electronic commerce in Canada. Click here for an overview of CASL and how it will affect you.

John Levine, President of the Coalition Against Unsolicited Commercial Email (CAUCE), commented:

“CASL makes Canada a place where abusive messaging will no longer be tolerated; it provides a toolkit to protect lawful businesses and consumers from the bad actors ruining online experiences of millions, by putting a hard stop to email spam and all types of messaging abuse, while laying out clear and workable standards for proper opt-in online marketing.”

The Government of Canada estimates the annual cost of Internet spam on the Canadian economy to be more than $3 billion. CASL allows companies to send business-related messages (internally or business-to-business) as well as emails regarding product recall information, in response to consumer inquiry. The law will still permit charities’ ability to use electronic messaging to reach potential donors. The enforcement of CASL will hinder, and in fact ban, the most deceptive forms of spam, protecting people’s personal information from identify theft, phishing and spyware.

Consumers will control the electronic messages they receive via consent. Companies will be required to clearly identify themselves in their messages, while it is also imperative to allow consumers to unsubscribe from future electronic messages within every message.

Three agencies are tasked with the enforcement of CASL: The Competition Bureau of Canada, The Office of the Privacy Commissioner of Canada and The Canadian Radio-Television and Telecommunications Commission. Failure to comply with CASL’s standards will result in financial penalties.

For complete information, visit Canada’s Anti-Spam Legislation website, and learn how to better protect yourself from spam and related online threats.

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