Rogers Media Inc. to Pay Fine for CASL Violation

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Thursday, November 26th, 2015

:: Announcements, Best Practices, CASL

On November 20th, 2015 the Canadian Radio-television and Telecommunications Commission (CRTC) announced that Rogers Media Inc was fined $200,000 for violating Canada’s Anti-Spam Legislation (CASL).

As of July 1st, 2014, the Canadian Government implemented CASL as a way to protect Canadians from receiving unwanted or harmful commercial electronic messages (CEMs) while ensuring that Canadian businesses and organizations remain competitive in local and global marketplaces.

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From Address: is it okay to change it?

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Friday, August 1st, 2014

:: Best Practices

“Is it okay to change my from address?” is a question we receive from time to time. We are more than happy to answer it because the truth is…there is many out there that never ask. Most of them go ahead and change it without even considering consequences, so I hope this post reaches some of those people.

The direct answer to this question is a YES, but there are actions you need to do a certain way in order to avoid problems. Continue Reading

Lesson 7: Subscription Forms

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Wednesday, January 9th, 2013

:: Best Practices

Simply insert the subscription form code into your website code and Facebook page so visitors to both pages can easily subscribe to your list by filling in the form. This way, you take advantage of your website and Facebook page traffic by adding them to your mailing list.

Enable the growth of your contact lists and allow your conversion rates to reach the sky!

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Lesson 6: Segmenting Lists

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Wednesday, January 9th, 2013

:: Best Practices

Creating segments helps ensure your messages are relevant and valuabe to your subscribers.

Segmentation can be accomplished by creating groups that are relevant to your marketing goals. Segments or groups can be based on: preferences, interests, location, company, industry, and any custom fields you choose to input in your subscriber list.

The better you get to know your subscribers through their online activity and behaviours, the more relevant information you will be able to offer – not only will this help you to become a successful email marketer, but you will develop stronger relationships with your subscribers.
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Lesson 5: Reports and Statistics

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Wednesday, January 9th, 2013

:: Best Practices

You have successfully sent out your first email campaign, and now it’s time to start understanding the usefulness of tracking campaign performance and subscriber activity!

Campaign Manager gathers statistics at the account level, compiled in one central location which we like to call, Dashboard. You are able to view your latest campaign activity and account performance over time such as: the number of emails sent, opened, clicked-through, and bounced, as well as your current account usage and limit.

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Lesson 4: Testing and Sending

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Wednesday, January 9th, 2013

:: Best Practices

A/B Split campaigns test various aspects of a campaign. You can test your content, sender name/email as well as subject line. Just choose the percentage of the list you wish to test version A and B of your campaign. Then pick how long you wish to wait before seeing the results (we suggest 6 hours), and Campaign Manager will automatically send the winning version to the remainder of your subscriber list.

It’s that simple!

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Lesson 3: Email Creation

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Wednesday, January 9th, 2013

:: Best Practices

If you aren’t an expert designer or a skilled coder, don’t sweat it! With the help of Campaign Manager’s easy-edit templates, your campaigns will look as if they are professionally designed (and you can take all the credit).

Customize each campaign to complement your fresh content by branding your messages and incorporating your personality through:
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Lesson 2: Campaign Types

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Wednesday, January 9th, 2013

:: Best Practices

As your contact lists grow and evolve, your marketing needs and the needs of your recipients change. Choosing the most appropriate campaign to best suit the nature of your messages is important. Read below for a description of different types of campaigns.

1. Regular Campaign
Regular Campaign is the most common campaign which is delivered only once, scheduled for immediate delivery or for future deployment.
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