Europe to Introduce New Directive Similar to CASL

EU GDPR Bill 2016

Friday, December 4th, 2015

:: Announcements

Europe’s new GDPR directive will affect any organization using European Citizen Data

Similar to Canada’s introduction of the Canadian Anti-Spam Legislation (CASL), the European Union is planning to introduce the European General Data Protection Regulation (GDPR) in early 2016. The new regulation is determined to unify data privacy law across European countries, as it will apply to all member states.

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Rogers Media Inc. to Pay Fine for CASL Violation


Thursday, November 26th, 2015

:: Announcements, Best Practices, CASL

On November 20th, 2015 the Canadian Radio-television and Telecommunications Commission (CRTC) announced that Rogers Media Inc was fined $200,000 for violating Canada’s Anti-Spam Legislation (CASL).

As of July 1st, 2014, the Canadian Government implemented CASL as a way to protect Canadians from receiving unwanted or harmful commercial electronic messages (CEMs) while ensuring that Canadian businesses and organizations remain competitive in local and global marketplaces.

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Sender Email, Why “No-Reply” is “No-Good”


Tuesday, October 7th, 2014

:: Announcements

While many people believe that the information of a Sender (email & name) are just a small portion of an entire campaign, the reality is that they make the biggest difference. The choice you make on where this email comes from will impact the success of your entire campaign. Continue Reading

Building Your Contact List: Checklist


Friday, September 19th, 2014

:: Announcements

First impressions are everything and the emails you send rely on making a statement about yourself and the company you are representing. So the question is, what’s the impression you would like to make to your newly subscribers? Continue Reading

Make Your Campaigns Click Friendly

Yes Button

Friday, August 29th, 2014

:: Announcements

You are reviewing your recently delivered campaigns and you notice that campaigns are making it into the inbox and the open rates are consistent…but the click rates are lower than it should be.

Does that sound familiar to you? Continue Reading

Photos vs. Text: How to Keep a Balance in Your Campaign


Friday, August 15th, 2014

:: Tips & Tricks

Images are ubiquitous in newsletters today. Moreover, a lot of emails in this day in age seems to feature one large image, to the detriment of text and words.

However, using only one BIG image with little or no words is a spammer favourite – so this might increase your chance of being flagged as a spam email or sent to the junk folder to your contacts. Continue Reading

From Address: is it okay to change it?


Friday, August 1st, 2014

:: Best Practices

“Is it okay to change my from address?” is a question we receive from time to time. We are more than happy to answer it because the truth is…there is many out there that never ask. Most of them go ahead and change it without even considering consequences, so I hope this post reaches some of those people.

The direct answer to this question is a YES, but there are actions you need to do a certain way in order to avoid problems. Continue Reading

Canada’s Anti-Spam Law Coming Into Effect July


Sunday, January 5th, 2014

:: Announcements

Announced by the Canadian Minister of Industry, James Moore, Canada’s Anti-Spam Legislation (CASL) will come into effect July 1st, 2014. Originally passed in December 2010, Bill C-28 will regulate all forms of commercial electronic messaging including email and text messages; CASL provides a framework for protecting electronic commerce in Canada. Continue Reading

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