Rogers Media Inc. to Pay Fine for CASL Violation

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Thursday, November 26th, 2015

:: Announcements, Best Practices, CASL

On November 20th, 2015 the Canadian Radio-television and Telecommunications Commission (CRTC) announced that Rogers Media Inc was fined $200,000 for violating Canada’s Anti-Spam Legislation (CASL).

As of July 1st, 2014, the Canadian Government implemented CASL as a way to protect Canadians from receiving unwanted or harmful commercial electronic messages (CEMs) while ensuring that Canadian businesses and organizations remain competitive in local and global marketplaces.

After an investigation launched by the CRTC, it was found that Rogers Media failed to comply with the legislation. Specifically, Rogers Media was found to be using a faulty unsubscribe mechanism and failed to honour email-unsubscribe requests within 10 business days.

Since incurring the violation, Rogers Media has been proactive in resolving the non-compliance with Canadian Anti-Spam Legislation and has agreed to pay the $200,000 fine.

What Your Business Needs to Know About CASL

CASL applies to a variety of commercial activity such as marketing or advertising of a service, person, or product, newsletters and e-bulletins, text messages, invitations to events, and offers for contests, discounts, and specials.

The core CASL requirements

  1.  Acquire express or implied consent before sending
  2.  Include an unsubscribe mechanism on every message sent
  3.  Clearly identify yourself, your business, and your address

CASL Penalties

For organizations that do not comply with CASL regulations, they can face serious consequences.

  • $1 million per violation for an individual
  • Up to $10 million for a business
  • Directors and officers can be liable
  • Could be fined by more than one country

It is important that businesses of all sizes familiarize themselves with CASL regulations to prevent a fine, such as the one Rogers Media received. If you have any questions or concerns about your business’s compliance with CASL, visit CASL.io and request an audit to determine if your commercial electronic messages pass the test!

 

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