Europe to Introduce New Directive Similar to CASL

EU GDPR Bill 2016

Friday, December 4th, 2015

:: Announcements

Europe’s new GDPR directive will affect any organization using European Citizen Data

Similar to Canada’s introduction of the Canadian Anti-Spam Legislation (CASL), the European Union is planning to introduce the European General Data Protection Regulation (GDPR) in early 2016. The new regulation is determined to unify data privacy law across European countries, as it will apply to all member states.

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Rogers Media Inc. to Pay Fine for CASL Violation


Thursday, November 26th, 2015

:: Announcements, Best Practices, CASL

On November 20th, 2015 the Canadian Radio-television and Telecommunications Commission (CRTC) announced that Rogers Media Inc was fined $200,000 for violating Canada’s Anti-Spam Legislation (CASL).

As of July 1st, 2014, the Canadian Government implemented CASL as a way to protect Canadians from receiving unwanted or harmful commercial electronic messages (CEMs) while ensuring that Canadian businesses and organizations remain competitive in local and global marketplaces.

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Sender Email, Why “No-Reply” is “No-Good”


Tuesday, October 7th, 2014

:: Announcements

While many people believe that the information of a Sender (email & name) are just a small portion of an entire campaign, the reality is that they make the biggest difference. The choice you make on where this email comes from will impact the success of your entire campaign. Continue Reading

Building Your Contact List: Checklist


Friday, September 19th, 2014

:: Announcements

First impressions are everything and the emails you send rely on making a statement about yourself and the company you are representing. So the question is, what’s the impression you would like to make to your newly subscribers? Continue Reading

Make Your Campaigns Click Friendly

Yes Button

Friday, August 29th, 2014

:: Announcements

You are reviewing your recently delivered campaigns and you notice that campaigns are making it into the inbox and the open rates are consistent…but the click rates are lower than it should be.

Does that sound familiar to you? Continue Reading

Canada’s Anti-Spam Law Coming Into Effect July


Sunday, January 5th, 2014

:: Announcements

Announced by the Canadian Minister of Industry, James Moore, Canada’s Anti-Spam Legislation (CASL) will come into effect July 1st, 2014. Originally passed in December 2010, Bill C-28 will regulate all forms of commercial electronic messaging including email and text messages; CASL provides a framework for protecting electronic commerce in Canada. Continue Reading

The Continuous Fight for Legitimate Emails


Thursday, March 21st, 2013

:: Announcements

Dear Friends,

You may remember a time, years back (perhaps circa 2008), when 90% of the emails in your Inbox were spam and only about 10% of them were legitimate emails from the office or friends and family. I also remember having to create two separate email addresses during that time – one personal address that I would share with friends and family, and another address specifically to sign-up for e-newsletter and e-bill subscriptions. Interestingly enough, I’ve had both email addresses since 2008, and I must admit – I am pleasantly surprised at how little spam I receive. I expected my second email, designated for e-newsletters and e-bills, to fill up relatively quickly with emails I did not explicitly sign-up for. However, that has not been the case. So what has impacted this decrease of spam communication in the last four years? Continue Reading

Overview of Canada’s CASL


Thursday, March 21st, 2013

:: Announcements

Canada’s Anti-Spam Legislation (CASL) was passed in December of 2010, and will come into force once it is approved by the Governor General – while the date is pending, the new expected date of enforcement is early 2014. This legislation is meant to regulate all forms of commercial electronic messaging including, email and text messages. CASL provides a framework for protecting electronic commerce in Canada. Continue Reading

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