Environmental NGOs and Online Marketing


Monday, November 5th, 2012

:: Case Studies, Web Trends

One of the things I do here at Upaknee is to track trends in email marketing and social media. For that reason, I am subscribed to various e-newsletters, published by organizations ranging from major corporations, through small businesses, to local charities. And I am always astounded by the quality and creactivity of email newsletters I receive from environmental non-for-profits. For some reason I am always prompted to read them in full – whether it is the design or the content. Continue Reading

Passbook for Email Marketers


Wednesday, October 17th, 2012

:: Web Trends

Apple has finally released its most anticipated iPhone 5, with its new iOS 6. As any other edition of the phone, the iPhone 5 has built enough hype among tech enthusiasts as well as those less tech-capable, to trigger never ending virtual queues of the millions of people desiring them. Our very own Anna has been waiting for the majestic phone for 4 weeks, now being “only” 743rd in line. Growing up in a Polish home and listening to my parents’ stories, it reminds me of the infamous waiting time for anything of value in the then communist state (though 4 weeks isn’t bad, my grandfather had to wait 5 years for his car). Continue Reading

Facebook Use in Canada


Friday, October 12th, 2012

:: Web Trends

October 11, 2012

Everybody is aware of Facebook. This, most popular social media site, has been been attracting more and more users every year, and currently over one billion of people worldwide are actively using it! Of course, most of these users come from the United States. But how does Canada compare to its southern neighbour? And what Canadian celebrities and brands are most popular on Facebook? Read on to find out… Continue Reading

On The Nature of Transactional Emails


Tuesday, September 25th, 2012

:: Web Trends

Simply put, a transactional email is an email which is not sent in a bulk format. It is, therefore, an email which is sent one time to just one person due to a specific action undertaken by that person, or by an event important to that person.

The name ‘transactional email’ suggests that these types of messages are generated following a transaction. Indeed, this is the origin of the term – invoices sent following an online purchase. However, with the emergence of sophisticated email marketing tools, such as Campaign Manager, transactional emails now encompass a much wider variety of email types. Continue Reading

The Spanish Prisoner

The Spanish Prisoner

Friday, August 24th, 2012

:: Web Trends

The story of the Spanish Prisoner starts in 1588, at an unknown location and involving an unknown character. For the purposes of this story let’s name the character Mark, as he has just been marked as the next victim of a new form of fraud.

Sitting at a wooden table in a dark room illuminating with candle light, Mark curiously looks at a mysterious envelope which has just arrived from far Spain. He takes a knife and cuts the seal open, pulling out a yellowed piece of paper. There he sees a letter of which content is as follows: Continue Reading

Remember the Law before Sending Email Campaigns

Internet Law

Wednesday, August 15th, 2012

:: Web Trends

As in any other industry, there are certain regulations set out for email marketers. It is important to remember them in order to avoid conflict with the law.

A given country’s law applies to you if you are sending emails from or to that country, or when a domain is located in that country.

For example, if you are located in Canada but at least one of your subscribers uses a US-based domain, such as hotmail.com or gmail.com, then you are required to follow US regulations. Continue Reading

Canadians Prefer Personalized Marketing


Wednesday, July 18th, 2012

:: Web Trends

According to recent research conducted by SAS and Leger Marketing, and summarized here by eMarketer, Canadians are aware of current marketing methods and are able to recognize those companies which put effort in tailoring their messages to customers and those who don’t.

The research shows that 64% of those 1,511 surveyed online Canadians can tell when a company has done their research and tailored their marketing to them. Continue Reading

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