Photos vs. Text: How to Keep a Balance in Your Campaign


Friday, August 15th, 2014

:: Tips & Tricks

Images are ubiquitous in newsletters today. Moreover, a lot of emails in this day in age seems to feature one large image, to the detriment of text and words.

However, using only one BIG image with little or no words is a spammer favourite – so this might increase your chance of being flagged as a spam email or sent to the junk folder to your contacts. Continue Reading

How Will Gmail Tabs Affect Your Emails?


Monday, September 16th, 2013

:: Tips & Tricks

On May 29, Google announced a new, simple way to organize your inbox and “put you back in control” — the new inbox groups your mail into categories which appear as different tabs:

  • Primary (messages from friends/family and other messages that don’t appear in other tabs)
  • Promotions (deals, offers and other promotional messages)
  • Social (messages from social networks, media-sharing sites, gaming platforms, etc.)
  • Updates (notifications such as confirmations, receipts, bills and statements)
  • Forums (messages from online groups, discussion boards and mailing lists)
  • Continue Reading

    Spam Complaints, Hard Bounces & Unsubscribes


    Thursday, October 4th, 2012

    :: Tips & Tricks

    One of the questions I get asked most often when talking about email marketing, is how to ensure that emails get to subscribers’ inboxes. My answer is always straightforward: it all depends on your, and your email provider’s, online reputation.

    Online reputation, just as its equivalent in the physical world, is based on the amount of respect people give you based on undertaken actions. In the online realm, your domain’s reputation depends on the proportion of emails sent, to the proportion of emails that are regarded as spam. Continue Reading

    Why Can’t I See If Someone Opened My Email?


    Wednesday, September 5th, 2012

    :: Tips & Tricks

    Campaign Manager provides detailed campaign reporting, which allows you to view exactly who opened your email campaign and when, among many other metrics. But, you may wonder why you cannot see if someone in particular opened your email. The reason: Plain-Text emails.

    It is an email marketing best practice to send both an HTML and a Plain-Text version of an email campaign to increase deliverability and the probability of all recipients viewing your email, whether the email client in use (Hotmail, Gmail, etc.) supports HTML or Plain-Text. Continue Reading

    Building your own modular template


    Monday, August 13th, 2012

    :: Tips & Tricks

    With the recent launch of the new version of Campaign Manager we introduced a new editing tool that takes template customization to a new level. The new editor is based on a modular structure that allows you to mix and match various template elements. Making structural changes to the template used to involve diving into the code and re-writing parts of the template. Now you can simply click the elements you want to append to your newsletter and arrange them on the fly. The input interface has also improved. We have added a great tool for uploading your images which allows Continue Reading

    Two Methods to Reconfirm a Contact List


    Monday, August 13th, 2012

    :: Tips & Tricks

    It is important to keep email lists healthy. A healthy list improves deliverability, open rates, and click-through rates. Since people tend to change their emails frequently, keeping a healthy list means making sure that the list is not outdated.

    A list which has not been used for more than 3-months should be considered outdated. If you are in possession of such an outdated list, it is a good idea to reconfirm it before sending out first campaigns. Continue Reading

    Tips for Getting Started with Dynamic Content


    Friday, August 10th, 2012

    :: Tips & Tricks

    Dynamically change the content of your emails (hence, the name Dynamic Content) through the use of customizable fields. These fields correlate to and merge with your database of subscriber information. As such, the use of dynamic content is subject to the information contained in your subscriber database. Dynamic content is used to create more personalized, targeted, and relevant messaging.

    Here, I will outline the rules for variables, operators, constants, and expressions, which will help you get started.

    Continue Reading

    Add Email Subscription Form to Facebook Page


    Thursday, August 9th, 2012

    :: Tips & Tricks

    Being the largest social media network, Facebook is a great place to generate new subscribers to your email newsletter. Here I present a quick email subscription widget installation guide for Facebook Pages.

    I assume that you already have a Facebook Page. If not, you can click here to create one.

    1. You need to install the Facebook App called Static HTML: iFrame Tab. On the application homepage, click on the “Add Static HTML to page” button. Continue Reading

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